Felipe Cretella (CRETS)
Brazilian visual artist. He explores the intersections between light, time, and movement, creating visual experiments that reveal gestures, memories, and hidden vibrations within everyday matter.
Brazilian visual artist. He explores the intersections between light, time, and movement, creating visual experiments that reveal gestures, memories, and hidden vibrations within everyday matter.
His practice is rooted in the physical manipulation of the camera as an expressive tool, working with long exposures and rephotographing images projected onto CRT TVs or carved from natural light streaming through window slits. Felipe has developed a singular, hybrid approach that blends painting, photography, and animation—resulting in visual compositions charged with sensory depth and poetic resonance.
With over 20 years of research and experimentation, his work spans still images, animations, videos, and audiovisual installations. In addition to exhibitions in Brazil and abroad, his work has been featured in international publications such as Elephant Magazine (UK/Netherlands) and awarded multiple times by the International Photography Awards (IPA) in New York.
Alongside his artistic practice, he works as an art director and multidisciplinary creator. He developed original projects like Os Vivaldos and Petsons, blending visual storytelling, music, and humor for audiences of all ages. With roots in advertising and a background in communication and the arts, his work brings a rare combination of technical precision, creative freedom, and existential curiosity.
His process begins with doubt and gesture, a gaze that doesn’t aim to portray the world, but to question it through light.
BACKGROUND
Education
Bachelor’s degree in Communication and the Arts – Mackenzie Presbyterian University, São Paulo (2002)
Self-taught studies in photography, painting, music, and animation
Training in hospital clowning and alternative education practices
Bachelor’s degree in Communication and the Arts – Mackenzie Presbyterian University, São Paulo (2002)
Self-taught studies in photography, painting, music, and animation
Training in hospital clowning and alternative education practices
AWARDS & RECOGNITION
8 Honorable Mentions – International Photography Awards (IPA), New York
2010: 2 mentions
2011: 6 mentions
EXHIBITIONS & PUBLICATIONS
Elephant Magazine – 6 images featured (UK/Netherlands, 2010)
Zero Hora (Porto Alegre) – Culture section cover (2010)
Tina Zappoli Gallery (RS) – “Mundos,” “Gato Mia,” “Um Novo Horizonte”
Mixto Quente Collective – Casa da Lapa (São Paulo, 2009–2011)
IPA Digital Exhibition (New York)
Zero Hora (Porto Alegre) – Culture section cover (2010)
Tina Zappoli Gallery (RS) – “Mundos,” “Gato Mia,” “Um Novo Horizonte”
Mixto Quente Collective – Casa da Lapa (São Paulo, 2009–2011)
IPA Digital Exhibition (New York)
ART DIRECTION & ANIMATION CLIENTS
Netflix
Amazon Prime Video
TV Globo
GNT
Amazon Prime Video
TV Globo
GNT
PRESS - ELEPHANT MAGAZINE
ELEPHANT MAGAZINE #1
ZERO HORA - PORTO ALEGRE RS - capa do caderno de cultura